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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

UK. Marston’s hails bottles success amid beer market gloom

Strong demand for bottled ale has helped Marston's to buck a further decline in the UK beer market in recent months.
Marston's has reported a 20% rise in bottled ale sales by volume for the first 16 weeks of its fiscal year, to 22 January. The increase helped to lift Marston's own-brewed beer volumes by 6% for the period, compared to a UK ale market that shrank by around 7%, the group said today (28 January).
Beer sales, particularly in the on-trade, remain under significant pressure in the UK, with overall volume sales sinking by 4% in 2010, the British Beer & Pub Association announced this week.
Marston's said that its profits are in-line with expectations for the year. The group's tenanted pub division saw like-for-like profits slip by 1% for the 16-week period, but this represents an improvement from a 4% drop in the same period of the previous year.
Operating margin in the group's managed pub business rose "slightly" during the period, it added.
28 Янв. 2011



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