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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

US. Walgreens Uncorks Store Brand Beer

U.S. drug store chain Walgreen Co. is expanding its alcohol sales with its own beer called Big Flats 1901, the company said.
The brand was launched quietly and is now available at more than 4,600 Walgreens stores, the Chicago Tribune reported Thursday.
More of Walgreens' 7,655 outlets will sell Big Flats 1901 when the outlets obtain alcohol licenses and Walgreen Co. said the new brew is already selling briskly.
"In this tough economy, consumers are looking for value," a company spokesman said in an e-mail.
Walgreen Co. already sells two store-brand bottles of wine and expects to launch a third next month.
Southern Point was launched in December 2009 and sells for $3.99 per bottle. A second brand, called David Stone, was launched in March and sells for $7.99, the newspaper said.
The next wine the store plans to introduce is to be called Colby Red, named after Australian winemaker Daryle Groom's 12-year-old son, who was born with heart defects.
The brand will be part of a promotional effort to raise awareness about heart disease, the newspaper said.
28 Янв. 2011



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