Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Heineken to be inaugural participant in United Nations Global Compact LEAD
This new platform created by the UN Global Compact has been established to set a new benchmark for corporate sustainability.
Heineken is one of 54 companies, invited by the UN to make a commitment to work towards implementation of the ‘Blueprint for Corporate Sustainability Leadership' a roadmap of actions to achieve greater sustainability.
"Heineken is proud to have been asked to be one of the inaugural Global Compact LEAD participants," said Jean-Fran?ois van Boxmeer. "It underlines our commitment to sustainability and provides us with additional tools, benchmarks and networks that will support the delivery of our ‘Brewing a Better Future' sustainability strategy around the world."
In his remarks to the group, UN Secretary-General Ban Ki-moon said: "From the beginning, the Global Compact has been driven by business leaders willing to move beyond the status quo. Through Global Compact LEAD, you can help guide the way to the level of sustainability performance our world requires from business today."
About Brewing a Better Future
‘Brewing a Better Future' is Heineken's long-term sustainability initiative. The 23 integrated programmes that make up the initiative focus on improving the environmental impact of Heineken's brands and business, empowering people and the communities in which Heineken operates and positively impacting the role of beer in society. Amongst the commitments Heineken has made as part of its approach to sustainability are:
•by 2020 a reduction of specific direct and indirect CO2 emissions in breweries by at least 40% and a reduction in specific water consumption by at least 25%;
•to expand to €20 million the funding for the Heineken Africa Foundation;
•to expand the local sourcing of raw materials in Africa to 60% by 2020;
•the continuous reduction of our CO2 footprint of our brands;
•by 2015 ensuring that all markets have a partnership that help the company play its part in reducing alcohol abuse;
•by 2015 for every majority-owned business to have a sustainability plan and to report publicly on its progress and commitment.
29 Янв. 2011