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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Heineken to be inaugural participant in United Nations Global Compact LEAD

During the World Economic Forum in Davos, Switzerland, Jean-Fran?ois van Boxmeer, Chairman of the Executive Board and CEO of Heineken NV, joined United Nations Secretary-General Ban Ki-moon and CEOs of other leading international companies for the launch of Global Compact LEAD.
This new platform created by the UN Global Compact has been established to set a new benchmark for corporate sustainability.
Heineken is one of 54 companies, invited by the UN to make a commitment to work towards implementation of the ‘Blueprint for Corporate Sustainability Leadership' a roadmap of actions to achieve greater sustainability.
"Heineken is proud to have been asked to be one of the inaugural Global Compact LEAD participants," said Jean-Fran?ois van Boxmeer. "It underlines our commitment to sustainability and provides us with additional tools, benchmarks and networks that will support the delivery of our ‘Brewing a Better Future' sustainability strategy around the world."
In his remarks to the group, UN Secretary-General Ban Ki-moon said: "From the beginning, the Global Compact has been driven by business leaders willing to move beyond the status quo. Through Global Compact LEAD, you can help guide the way to the level of sustainability performance our world requires from business today."
About Brewing a Better Future
‘Brewing a Better Future' is Heineken's long-term sustainability initiative. The 23 integrated programmes that make up the initiative focus on improving the environmental impact of Heineken's brands and business, empowering people and the communities in which Heineken operates and positively impacting the role of beer in society. Amongst the commitments Heineken has made as part of its approach to sustainability are:
•by 2020 a reduction of specific direct and indirect CO2 emissions in breweries by at least 40% and a reduction in specific water consumption by at least 25%;
•to expand to €20 million the funding for the Heineken Africa Foundation;
•to expand the local sourcing of raw materials in Africa to 60% by 2020;
•the continuous reduction of our CO2 footprint of our brands;
•by 2015 ensuring that all markets have a partnership that help the company play its part in reducing alcohol abuse;
•by 2015 for every majority-owned business to have a sustainability plan and to report publicly on its progress and commitment.
29 Янв. 2011

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