The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Heineken to be inaugural participant in United Nations Global Compact LEAD
This new platform created by the UN Global Compact has been established to set a new benchmark for corporate sustainability.
Heineken is one of 54 companies, invited by the UN to make a commitment to work towards implementation of the ‘Blueprint for Corporate Sustainability Leadership' a roadmap of actions to achieve greater sustainability.
"Heineken is proud to have been asked to be one of the inaugural Global Compact LEAD participants," said Jean-Fran?ois van Boxmeer. "It underlines our commitment to sustainability and provides us with additional tools, benchmarks and networks that will support the delivery of our ‘Brewing a Better Future' sustainability strategy around the world."
In his remarks to the group, UN Secretary-General Ban Ki-moon said: "From the beginning, the Global Compact has been driven by business leaders willing to move beyond the status quo. Through Global Compact LEAD, you can help guide the way to the level of sustainability performance our world requires from business today."
About Brewing a Better Future
‘Brewing a Better Future' is Heineken's long-term sustainability initiative. The 23 integrated programmes that make up the initiative focus on improving the environmental impact of Heineken's brands and business, empowering people and the communities in which Heineken operates and positively impacting the role of beer in society. Amongst the commitments Heineken has made as part of its approach to sustainability are:
•by 2020 a reduction of specific direct and indirect CO2 emissions in breweries by at least 40% and a reduction in specific water consumption by at least 25%;
•to expand to €20 million the funding for the Heineken Africa Foundation;
•to expand the local sourcing of raw materials in Africa to 60% by 2020;
•the continuous reduction of our CO2 footprint of our brands;
•by 2015 ensuring that all markets have a partnership that help the company play its part in reducing alcohol abuse;
•by 2015 for every majority-owned business to have a sustainability plan and to report publicly on its progress and commitment.
29 Янв. 2011