Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
UK Beer Sales in the Three Months to the End of September 2010 Registered Their Fastest Fall Yet
•2011 per capita food consumption =+t1.5%; forecast to 2015 = +12.6%
•2011 alcoholic drink sales = +1.7%; forecast to 2015 = +12.7%
•2011 soft drink sales = +4% ; forecast to 2015 = +27.9%
•2011 mass grocery retail sales = +2.4%; forecast to 2015 = +20.4%
Key Industry Trends & Developments
UK Beer Sales Continue to Decline Figures from the British Beer & Pub Association (BBPA) suggest that UK beer sales in the three months to the end of September 2010 registered their fastest fall since the group began collating figures in 1997. The BBPA suggests that volume sales in the period fell by around 10% year-on-year (y-o-y), with sales through retailers (the off-trade) falling by 12% and sales through pubs and bars (the on-trade) falling by 8%. The fall represents a continuation of the long-term trend, but is likely to have been magnified by consumers reducing consumption in the aftermath of the FIFA World Cup.
Discount Sector No Longer Set for Record Beating Growth
Recent developments in the UK retail market have signalled that a widespread shift towards the discount sector in this market now looks unlikely to materialise in the medium term. Germany-based discounter Aldi has scrapped plans to build a new 600,000 square foot distribution centre on the Isle of Sheppey and also revealed in a filing with Companies House that its sales in 2009 increased by only 1.6% to GBP2.04bn, despite increasing its number of stores by 45. This comes after international discounter Netto announced a deal to sell its 193 stores in the UK to Asda, stating that it intended to focus on its operations in Scandinavia and Northern Europe
Key Risk to Outlook Return to recession
With the economic recovery still very weak, the government's plans for significant fiscal retrenchment combined with weak demand in the eurozone could be sufficient to tip the UK economy back into recession. Given that fiscal stimulus has been a key factor keeping the economy afloat during the global downturn, normalising the budget now could have a more detrimental impact on growth than we currently anticipate and as such, this remains a downside risk to our consumption forecasts. Eurozone debt crisis On the external front, the ongoing eurozone crisis poses a particular threat to investor confidence towards the UK. The risk of a major sovereign credit event on the continent would further damage confidence and put significant pressure on export demand and hence economic growth and consumption.
29 Янв. 2011