Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
US. Demand For Craft Beer Boosts Local Brewery
"We need to increase our refrigeration space, and increase our production capabilities in terms of extra boilers, more fermentation tanks, so we have more time and space to age the beers," said Chuck Skypeck, founding partner of Ghost River Brewing.
The brewery churns out 100 kegs a week, Skypeck said. Expansion will double production to 10,000 kegs a year.
"That extra 5,000 kegs we're brewing will go into 12-ounce bottles rather than into kegs," Skypeck said. "So that opens up a lot of new markets for us."
He said the growing demand for locally-produced beer bucks national beer consumption trends, and has kept Ghost River busy filling orders for 110 bars and restaurants in Memphis and northern Mississippi.
"There are 1500 breweries right now in the United States," Skypeck pointed out, "and most of those are small local breweries like Ghost River. The market for craft beer nationally has grown as much as 9 percent, even in the face of the face of the recession and declining beer sales nationally. Our sales were up 40 percent last year."
He said craft beers and local breweries "are finally starting to resonate with our customers."
"People are beginning to realize that craft beer is a local product," Skypeck said. "Just like the drive for locally-grown vegetables and locally-raised beef - people are beginning to realize ‘hey, freshness makes a difference in beer too.'"
29 Янв. 2011