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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

US. Demand For Craft Beer Boosts Local Brewery

Demand for locally-produced beer is growing across the country, and here in the Mid-South it's fueling the expansion of a brewery in Memphis.
"We need to increase our refrigeration space, and increase our production capabilities in terms of extra boilers, more fermentation tanks, so we have more time and space to age the beers," said Chuck Skypeck, founding partner of Ghost River Brewing.
The brewery churns out 100 kegs a week, Skypeck said. Expansion will double production to 10,000 kegs a year.
"That extra 5,000 kegs we're brewing will go into 12-ounce bottles rather than into kegs," Skypeck said. "So that opens up a lot of new markets for us."
He said the growing demand for locally-produced beer bucks national beer consumption trends, and has kept Ghost River busy filling orders for 110 bars and restaurants in Memphis and northern Mississippi.
"There are 1500 breweries right now in the United States," Skypeck pointed out, "and most of those are small local breweries like Ghost River. The market for craft beer nationally has grown as much as 9 percent, even in the face of the face of the recession and declining beer sales nationally. Our sales were up 40 percent last year."
He said craft beers and local breweries "are finally starting to resonate with our customers."
"People are beginning to realize that craft beer is a local product," Skypeck said. "Just like the drive for locally-grown vegetables and locally-raised beef - people are beginning to realize ‘hey, freshness makes a difference in beer too.'"
29 Янв. 2011

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