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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Asahi Regains Top Spot In Annual Beer Shipments

Asahi Breweries Ltd. gained the biggest domestic market share for the first time in two years in 2010, according to data five major brewers released Monday.
Shipments of beer and beerlike beverages by the five breweries fell 2.8% on the year to 459.17 million cases, a record low for the sixth straight year since comparable data began being compiled in 1992.
While extremely hot summer weather contributed to a sales increase, consumer preferences diversified, with low-alcohol beverages other than beer attracting customers.
Shipments of beer slid 3.6% to 230.47 million cases, while those of low-malt beer declined 17.7% to 78.07 million cases.
Shipments of low-price "third beer" increased 8.7% to 150.62 million cases, accounting for more than 30% of the overall market share last year.
Of the market for beer and beerlike beverages, beer's share managed to stay above 50% due to a summer hot spell. Beer's market share never fell below 50%.
31 Янв. 2011

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