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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

UK: Greene King buys pub group for GBP56m

Greene King has bought the Cloverleaf Restaurants group in the UK for GBP55.8m (US$88.5m) as the brewer seeks to expand into pubs that serve food.
Greene King said today (31 January) that it has completed the acquisition of Cloverleaf, which has 12 outlets across the north and midlands of England. The deal has a value of 8.7 times Cloverleaf's annual EBITDA.
Cloverleaf's food-led pub estate is "growing strong organically" and will hand Greene King a greater presence "on the growing carvery market", said the Old Speckled Hen brewer.
Separately, Greene King said that it remains confident on its full-year performance, despite tough conditions for the UK on-trade amid a weak UK economy in general. "We are confident that we will continue to deliver profitable growth over the rest of the financial year," said the group, which also brews Greene King IPA and Abbot Ale.
Own-brewed beer sales for the 38 weeks to 23 January fell by 3% in volume on the same period of the previous year, Greene King said. However, this compares to a UK ale market that shrank by 7.6% over the same period.
Last week, rival brewers Marston's and Fuller, Smith & Turner reported improved beer sales for the four months to 22 January.
31 Янв. 2011



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