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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

UK. Staffordshire firm Freedom Brewery reports 80pc sales rise

Staffordshire-based Freedom Brewery says it has had its best ever year with an 80 per cent increase year-on-year.freedom-brewery-300-546874036The Abbots Bromley craft brewery, boosted by the release of two new products in 2010, increased production capacity by 60 per cent last year with new fermentation tanks.
The lager is served in top Birmingham pubs including the Wellington, Lord Clifton and the Red Lion.
Susan Mayman, managing director of Freedom Brewery, said: "We were able to secure a number of premium account wins in 2010 including restaurant listings with Jamie Oliver and Gordon Ramsay.
"We've had some fantastic feedback from customers too, particularly through our festival partners, and we're looking forward to building on the success of 2010 and taking the business forward even further."
1 Фев. 2011



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