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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Price for Ukrainian Beer to Rise by 50% in Belarus

Ukrainian Corporation "Obolon" signed a price agreement with Belgospischeprom on the conditions of beer supply to Belarus. This was reported by a specialist of "Obolon" Corporate Communications Anna Ponomarenko. According to her, now the price of the company's products will increase significantly in Belarus - up to 49%.
"Obolon" Vice President of Business Development Victoria Alimova said that "the signing of the contract with the Belarusian side is a necessary step." "We had to do everything possible to avoid losing market completely, so we will increase selling prices for Belarusian counterparts," BelaPAN quoted a corporation representative.
She also noted that "Obolon" hadn't still resumed deliveries to Belarus. "Our official importers have only applied for a license, and our beer will be missing in some districts for some time," Victoria Alimova explained.
The talks resulted in agreement to increase prices for beer in plastic bottles by 49%, although the Belarusian part suggested a 65% increase. "However, even this result makes the Ukrainian beer uncompetitive in the Belarusian market: the price on the shelf will increase significantly," said "Obolon" vice-president.
As Telegraf previously reported, the Lithuanian manufacturers of alcoholic beverages announced about the increasing pressure from Belarus's competitors due to the duty free legal import of products. Belarus has already ranks second in the beer exports to Lithuania, as well as 20% of beer imports market.
2 Фев. 2011

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