The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Drinking at London 2012 will feel less ‘British’
The Dutch beer Heineken has been appointed as the official supplier for the Games today and it will have exclusive "pouring" rights to bars at Olympic venues.
"Regardless of the decision LOCOG make, London Pride IS the beer of London and everyone at our brewery in Chiswick, West London, is looking forward to welcoming the world to our home city in 2012."
Fuller's managing director John Roberts said ahead of the official announcement.
You could argue that the Games could have given a smaller, British brewery the chance to improve their branding worldwide. But 2012 also have to make their money from sponsorship so you can understand why they would go for a bigger international company.
But I have to admit that I would love to have had the opportunity to be drinking English ales at the Games - maybe ordering a pint of "2012" or a couple of "Old Olympians" at the end of a long day. That would have been so British.
And it would have given the Games a really British feel. Now the Olympic bars are going to feel like any other sports event in the world.
But I will definitely have a drink in the Olympic Park in 2012, largely because one of the bars at the media centre will be named after my former boss and dear colleague Steve Parry.
Steve, the ex-sports editor of Reuters who worked on London's bid for the Games, knew more about the Olympic movement than any other journalist I've met. He died suddenly during the 2008 Beijing Olympics and the Olympic journalistic world misses his wisdom.
3 Фев. 2011