Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
UK. RC Brewery ‘to break even’
The company is set to achieve a 75% increase in turnover this year compared to the first financial year after administration in the wake of winning new canning contracts and tapping into export markets.
Sudarghara Dusanj told the Morning Advertiser: "We're on course to pass the break-even mark this year. It's a very tough market but we have the full support of our bank." The company lost ?1.8m on turnover of ?18m in the first full year to September 2009. In its most recent year it lost ?890,000 on turnover of ?24.6m.
This year, ending in September, it's on course to chalk up sales of around ?32m, which is likely to push the company into the black.Exports
Dusanj said: "We lost contracts in the first year after administration but we are now the UK's number one contract own-label brewer and are set to produce 100 million cans this year. We've been picking up the contracts that we lost in the administration process."
RC Brewery has also been tapping into export markets. Two shipments of beer were exported to the United States over Christmas - and a third order left the brewery this week. The company has also seen its products listed in Morrisons, Asda, the Co-op and Tesco - the majority of supermarkets in Merseyside stock its beer.
The Dusanj family originally acquired Cains in 2002. The business encountered problems after the reverse takeover of Honeycombe Leisure.
RC Brewery currently runs two managed pubs and seven tenanted pubs. Sudarghara said: "We're even more hands-on than before and we've got a great team at Cains. We have a great brand and a great product - and there's definitely a market for a great British lager."
The Dusanj brewers applied to join the Independent Family Brewers of Britain a few years ago - and were told they had to spend 10 years in brewing to be eligible to join. The 10th anniversary of Cains ownership passes on 2 July 2012.
"We're looking forward to re-applying for membership," said Sudarghara.
3 Фев. 2011