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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Uruguay: Beer Consumption surpasses wine for 2nd consecutive year in 2010

Uruguayans continue to drink rather beer than wine. According to local press reports, beer consumption surpassed consumption of wine for the second consecutive year. Last year 90 million liters of beer were sold in Uruguay, up from 87 million in 2009. An increase, even if the country's population is quite mature as a result of the low birth rate, high life expectancy, and relatively high rate of emigration of younger people. Annual beer consumption in the country now amounts to almost 30 liters per capita, a TV channel reported. Conversely, only 75 million liters of wine were sold, down from 77 million in 2009. The most popular beer in Uruguay, continues to be Pilsen.
Since 2003, when due to a crisis in Uruguay's economy, beer market volumes in the country declined by 10% to 50 million litres, improvements in the economy have resulted in a significant increase in market volumes through 2008. The beer market is dominated by Companhia de Bebidas das Americas (AmBev).
Uruguay is home to some 3.5 million people, of whom 1.8 million live in the capital Montevideo and its metropolitan area. An estimated 88% of the population are of European descent. Uruguay is one of the most economically developed countries in South America, with a high GDP per capita and the 52nd highest quality of life in the world as of 2010, and first highest quality of life/human development in Latin America, when inequality is factored in. Reader's Digest ranked Uruguay as ninth "Most livable and greenest" country in the world, and first in all the Americas.
3 Фев. 2011

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