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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

US. New Draught Beer Quality Resources

The Draught Beer Quality (DBQ) Working Group of the Brewers Association Technical Committee has added new resources to DraughtQuality.org. In early 2010, the DBQ Group identified the need for concise, easy-to-read information for use at retail.
With that in mind, the DBQ created a series of one page flyers to communicate critical information about quality beer service to retailers. These flyers will be useful to all sectors of the craft brewing industry and will further the DBQ's stated mission to improve the quality of draught beer for all beer drinkers.
"The one-pagers allow all those who serve retail customers to point to third-party approved best-practices, with the goal of offering practical solutions to that customer," according to Rob Gerrity from Sierra Nevada Brewing Company. "With the one-pagers, draught beer operators can easily learn about the competitive advantages they need to serve the best draught beer and with the highest efficiency."
The flyers are full color, concise documents that can be downloaded and printed to use when educating retail accounts, technicians or salesmen about the basics of draught beer service. Topics include:
•Facts About Draught Beer Line Cleaning-How to keep your lines clean for best beer quality and repeat sales
•A downloadable Line Cleaning Log to print and post at each draught beer cooler
•Facts About Compressed Air-Why air should never be used to dispense draught beer
•Facts About Draught Beer Carbonation-Choosing the right dispense gas blend and gas pressure to achieve properly carbonated draught beer
•Facts About Nitro Mix - Why 25% CO2 / 75% N2 should never be used for dispensing regularly carbonated beers
•Four Keys to Excellent Draught Beer Service - Steps all retailes should take to ensure a quality pour every time
When handled properly from brewery to bar, draught beer delivers what many consider to be the freshest, most flavorful beer available to the customer.
3 Фев. 2011

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