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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

US. New Draught Beer Quality Resources

The Draught Beer Quality (DBQ) Working Group of the Brewers Association Technical Committee has added new resources to DraughtQuality.org. In early 2010, the DBQ Group identified the need for concise, easy-to-read information for use at retail.
With that in mind, the DBQ created a series of one page flyers to communicate critical information about quality beer service to retailers. These flyers will be useful to all sectors of the craft brewing industry and will further the DBQ's stated mission to improve the quality of draught beer for all beer drinkers.
"The one-pagers allow all those who serve retail customers to point to third-party approved best-practices, with the goal of offering practical solutions to that customer," according to Rob Gerrity from Sierra Nevada Brewing Company. "With the one-pagers, draught beer operators can easily learn about the competitive advantages they need to serve the best draught beer and with the highest efficiency."
The flyers are full color, concise documents that can be downloaded and printed to use when educating retail accounts, technicians or salesmen about the basics of draught beer service. Topics include:
•Facts About Draught Beer Line Cleaning-How to keep your lines clean for best beer quality and repeat sales
•A downloadable Line Cleaning Log to print and post at each draught beer cooler
•Facts About Compressed Air-Why air should never be used to dispense draught beer
•Facts About Draught Beer Carbonation-Choosing the right dispense gas blend and gas pressure to achieve properly carbonated draught beer
•Facts About Nitro Mix - Why 25% CO2 / 75% N2 should never be used for dispensing regularly carbonated beers
•Four Keys to Excellent Draught Beer Service - Steps all retailes should take to ensure a quality pour every time
When handled properly from brewery to bar, draught beer delivers what many consider to be the freshest, most flavorful beer available to the customer.
3 Фев. 2011



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