Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Budweiser v Budweiser: Czech brewer takes another round
The advocate general of the European Court of Justice advised the court to rule against AB-InBev's attempts to invalidate the Czech brewer's use of the name Budweiser in the UK.
Both companies were given permission to simultaneously register the Budweiser trade mark in 2000, given their long-standing history of honest co-existence in the UK market.
However, in 2005 Anheuser-Busch - since taken over by InBev - started legal action on the grounds that their application for the registration of the mark in the UK (1976) predates Budvar's application (1989).
The advocate general said there was no room in European law for Ab-InBev's argument in European law.
The advocate's opinion, however, is not binding on the court.
The final judgment - on which the AG opinion is non-binding - is expected at a later date.Series of disputes
"We are pleased with the favourable tenor of the AG's opinion," said Kirsten Gilbert of Marks & Clerk Solicitors LLP acting for the Czech brewers Budejovick? Budvar.
"The two brands have co-existed in the UK for decades, differing in image, taste, price, and target market.
"The identical nature of the ‘Budweiser' marks is an honest, historical co-incidence, and causes no significant confusion amongst UK consumers.
"We now await the ECJ's final ruling, in the hope that it will concur with the AG's opinion."
The trademark dispute has been rumbling on for years with 115 legal disputes between 2000 and 2009 - 82 in favour of Czech brewer Budvar. There are still 22 disputes in 14 countries that remain unresolved.
4 Фев. 2011