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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

UK. BBPA calls for freeze on beer tax

The British Beer & Pub Association (BBPA) has urged the government to freeze beer tax in next month's budget to give the industry a boost.
The BBPA has also called for the beer duty escalator that sees alcohol taxes increased by 2% above inflation every year to be scrapped, a move that could save 10,000 jobs and create an extra ?40m in tax revenues.
Brigid Simmonds, the BBPA CEO, said: 'The government needs to recognise the vital role that Britain's beer and pub sector plays in the economy, and call time on further, punitive tax increases.
'As the beer escalator is predicated on two per cent above inflation, we could see a rise of 7% in the tax on beer.
'When the duty escalator was first introduced inflation was considerably lower. Beer accounts for 60% of drinks sold in pubs, so fairer beer taxation is vital to their survival.'
4 Фев. 2011

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