Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
US. Sierra Nevada Brewing is a true innovator
For me, the movement begins with Anchor but is defined by the Sierra Nevada Brewing Co., which celebrated its 30th anniversary in November 2010.
For those of us who were drinking such beers in the mid- to late '80s, the craft beer universe looks a lot different now. So many brands that were big then are either gone, plodding along or figuring out how to be relevant again.
I remember back in the day when I would walk into a package store and have to pick from Dock Street, Oldenberg, Pete's Wicked Ale, a Samuel Adams Lager, or a Sierra Nevada Pale Ale. There might be a Red Hook.
Now look at what we have to choose from. The Brewforia Beer Market in Meridian carries 600 different craft beers to chose from.
When Ken Grossman opened Sierra Nevada for business in 1980, there were about 50 breweries in the United States.
At the time of the company's 30th birthday in November, there were more than 1,500 breweries across the country - and the only craft brewer to sell more suds is the Boston Beer Co., which makes the ubiquitous Samuel Adams beers.
Sierra Nevada is the sixth-biggest brewery in the U.S. - behind Anheuser-Busch, Miller-Coors, Pabst, Yuengling and Boston Beer Co. - yet its products still taste like they were created with the loving care of a small, hometown brewery.
With so much competition, how has Sierra Nevada stayed relevant and vital for so long? I say it comes down to three things: quality control, a spirit for innovation and a decision about five years ago to increase its brewing capacity at its Chico, Calif., brewing plant.
"In the early days, it was all that we could do to get enough beer out of the brewery to fulfill orders," said Bill Manley, Sierra Nevada's brewing communications coordinator.
The plant upgrade was big enough to allow the brewery to meet all its orders with room to grow, Manley said.
Since its brewmasters always made small batches of specialty beers in Chico, the company made a strategic decision to start putting those into bottles and out onto store shelves in 2007. This was excellent timing, as more and more people were turning on to flavorful beer.
"We felt that we had an opportunity as one of the pioneers of the movement to help introduce more beers in more styles across the country ... and frankly, sharing more of our story with our fans all across the country," Manley said. "We feel like it is our role as craft brewers to continually challenge tastes and to help advance the greater cause of better beer."
"They have really stepped up the innovation over the last several years," said Paul Gatza, director of the Brewers Association. "They are an industry leader that always pushes quality."
Recent sales figures show that Sierra Nevada sold 786,000 barrels of beer nationwide in 2010, Gatza said. That is a 9 percent increase over the year before - at a time when traditional beer sales are flat and the nation's economy is just crawling along.
When you walk into a good beer store now, you are likely to find at least five or six products from Sierra, including year-round products like incredibly popular Torpedo extra IPA or Kellerweis wheat beer. There will be a seasonal, like the Glissade golden bock beer or the most excellent Bigfoot Barleywine-style ale (which should reach the Boise market by late February or early March, a little later than usual) in the cooler, as well.
Don't forget to see what specialty beers the company has released in 22-ounce bottles, like the new Hoptimum Imperial IPA or the latest and last of its 30th anniversary beers, a delicious Brewer's Reserve Oak-Aged Ale, a dry-hopped combination of Bigfoot, the winter Celebration Ale and the flagship pale ale, in a 750-milliliter bottle.
It also has a series of Belgian Abbey Ales about to debut this spring.
That's how to thrive and survive in an ever-changing marketplace. Make the best beer and do it well. Happy birthday, Sierra Nevada.
4 Фев. 2011