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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Peru. Backus committed to sustainable development

Backus, business leader in Peru’s beer industry, issued the results of its Strategy for Sustainable Development 2009-2010 based on Global Reporting Initiative (GRI) indicators, as well as its action plan for 2011 with regard to the 10 priorities for sustainable development. Felipe Cantuarias Salaverry, vice president of planning and corporate issues for Backus, said, “Sustainable development is one of the backbones of this firm, and we work on projects and initiatives in all areas of the business hand in hand with strategic allies so that this focus is the one we use on an overall level.”
Backus is committed to sustainable development not because “it’s what we should do,” but because it makes sense for increasing the value of the business. Felipe Cantuarias stated that “a close link exists between our capacity to grow as a business and the well-being and prosperity of the communities in which we operate.”
On another note, indicators of international studies were presented, demonstrating that a sustainable development focus boosts the reputation and credibility of a business, attracts talented personnel and, moreover, allows the company to generate economic results through increased sales, which are the basis for generating social and environmental results.
Attending the presentation were Baltazar Caravedo, president of SASE Consultants, and Henri Le Bienvenu, general manager of Peru 2021, who have actively participated in the creation and validation of Backus’ sustainability report. This is the first report from the alcoholic beverages division with a “Grade A” level from the Global Reporting Initiative in Peru.*
During 2011, Backus, a part of the SABMiller group, will continue to implement strategies that encourage responsible alcohol consumption, work on projects for handling the environment (such as reforestation in Pucallpa), and develop treatment plants for residual water in Arequipa and for the handling of residual solids and recycling, the company said. It also continues its “Progressing Together” programme, designed to develop the capacity of businesspeople working in the small and medium-sized companies linked to Backus’ valuable chain of firms.
7 Фев. 2011



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