The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Peru. Backus committed to sustainable development
Backus is committed to sustainable development not because “it’s what we should do,” but because it makes sense for increasing the value of the business. Felipe Cantuarias stated that “a close link exists between our capacity to grow as a business and the well-being and prosperity of the communities in which we operate.”
On another note, indicators of international studies were presented, demonstrating that a sustainable development focus boosts the reputation and credibility of a business, attracts talented personnel and, moreover, allows the company to generate economic results through increased sales, which are the basis for generating social and environmental results.
Attending the presentation were Baltazar Caravedo, president of SASE Consultants, and Henri Le Bienvenu, general manager of Peru 2021, who have actively participated in the creation and validation of Backus’ sustainability report. This is the first report from the alcoholic beverages division with a “Grade A” level from the Global Reporting Initiative in Peru.*
During 2011, Backus, a part of the SABMiller group, will continue to implement strategies that encourage responsible alcohol consumption, work on projects for handling the environment (such as reforestation in Pucallpa), and develop treatment plants for residual water in Arequipa and for the handling of residual solids and recycling, the company said. It also continues its “Progressing Together” programme, designed to develop the capacity of businesspeople working in the small and medium-sized companies linked to Backus’ valuable chain of firms.
7 Фев. 2011