Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
SABMiller: The number of pub restaurants with tanks has increased 60-fold in the last 15 years
"Probably nowhere in Europe nor anywhere in the world does the tank system have such widespread usage or such an elaborate network as it does in the Czech Republic, where beer's role as the national drink plays into the cards of restaurants with tanks. The reasons for the phenomenon are the unique local beer culture and the fact that in the Czech Republic it is customary to have at least one or more brands of beer on tap," says Daniel Jane?ek, manager of technical services at Plze?sk? Prazdroj.
The advantage of the tanks is that the beer will be stored under the best conditions, with a constant temperature set between 7-10 degrees Celsius. The beer is stored in a watertight polypropylene bag (bag-in-box system), and during storage and service it does not come in contact with air or the wall of the tank. This way it does not oxidize, keeping its optimal and natural amount of CO2, which is produced during the fermentation of the beer and adds the right amount of vigor. Tanks are installed in pub restaurants with a high consumption of beer, which, together with technological advantages, guarantees that the beer in the tank is as fresh as it can be.
Beer from tanks has many advantages, mainly for the managers of establishments - they don't need as much room to store barrels, and they don't have to run to the cellar often to open another barrel. Chilling beer in a tank saves energy, and delivering beer in a tanker is easier. "A tank has all these advantages only for pubs with a relatively high volume of consumption, which means that they have a lot of regular customers. For other pubs, it is more advantageous to use classic beer barrels, which are familiar to most Czech beer consumers. If beer is well stored and taken care of, then there is no difference between beer from a barrel and beer from a tank, "adds Daniel Jane?ek.What does a "tank facility" look like?
A typical pub restaurant with tanks has three to four rustproof tanks in a cool box. Tanks that are placed behind a glass wall are often a nice addition to the interior. Very popular pubs that use tanks can serve more than 100 hectoliters of beer a month. The largest number of tank facilities with such a high volume is in Prague, and the record setter is Restaurant And?l, whose tanks serve more than 2500 hectoliters of Pilsner Urquell a year.
Since 1996, tank facilities have served more than 3.8 million hectoliters of Pilsner Urquell, Gambrinus, Velkopopovick? Kozel and Radegast beer. The most popular brand is Gambrinus, which is served in 342 tank facilities. Pilsner Urquell is the only Czech beer that sends its beer in tankers beyond the country's borders to one facility in Vienna and to nine restaurants with tanks in Slovakia.
Interesting historical information
The first two modern tanks could already be seen in Czech pub restaurants in 1994, but one can say that only starting in 1996 can we talk about the real implementation of tank technology, the "bag-in-box" system, in Czech pubs and restaurants. Pioneers of tank technology were breweries owned by Plze?sk? Prazdroj. Historically, the first Czech tank facility with the new type of tank system was found in U Korbele, a pub restaurant in Plze?, that served Gambrinus on tap.
At the beginning, difficulties in the implementation of new tank facilities included owners who had a rather conservative approach to the technology. For example, Karel Hulata, owner of U Zlat?ho Tygra, the legendary pub restaurant in Prague, toured other pubs that already had tanks installed to find out for himself that the new system of storage and service would not influence the renowned quality of his beer. Eventually, restaurant and pub owners realized the advantages of new beer tanks, and interest in the installation of the system grew.
- With total sales of 10.5 million hectoliters in 2009 (including licensed production abroad) and with export to more than 50 countries, Plze?sk? Prazdroj is the biggest producer of beer in the region and the biggest exporter of Czech beer.
- Plze?sk? Prazdroj, a. s.,is a member of the SABMiller PLC, and Pilsner Urquell is an international flagship of SABMiller brands.
- SABMiller PLC is one of biggest beer companies in the world, with activities and distribution in more than 60 countries on six continents.
7 Фев. 2011