Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Beer costs too much: Ontario Tory leader
On Monday, party leader Tim Hudak left the door open to return to “a buck a beer” — or $24 per case of 24 beers.
While Hudak wouldn’t commit to the policy change, he said rising beer prices “are just one of the many things hitting Ontario families in the pocket.”
“I do hear from people who say ‘Come on, I can’t even get a buck a beer in this province thanks to Dalton McGuinty’s policies,” said Hudak.
Ontario Finance Minister Dwight Duncan ended the $24 case in late 2008, when he asked the Liquor Control Board of Ontario to hike the minimum price to $25.60 (it has since risen to $25.95 excluding deposits for bottles). A letter released at the time showed Duncan was acceding to a demand by the brewing industry.
The change came after several smaller breweries gained an edge over the established brands by lowering their price. One of those companies, Lakeport Brewing Co., shocked the traditional beer powerhouses Labatt and Molson last decade by marketing its Honey Lager as “a buck a beer.” (Lakeport was subsequently bought by Labatt Brewery, which is in turn owned by Anheuser-Busch InBev).
At the time, Duncan and the LCBO defended the price hike by saying it would cause people to drink less.
“The concept is that if prices are low, consumption goes higher,” LCBO spokesman Chris Layton added at the time. “People buy more and drink more.”
Hudak, 43, first raised the issue of beer prices in a Super Bowl weekend news release.
When asked whether he intended to lower the minimum price he did not directly respond.
“We’ll have more to say in the time ahead about some of the ideas we are hearing from Ontario families,” he said.
Minimum beer and liquor prices in Ontario are set by the LCBO as part of its “social responsibility” mandate, established in 1993 to help guard against overindulgence.
8 Фев. 2011