Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
UK. Molson Coors launches 16 cask ales
The launch comes hot on the heels of the global brewer's purchase of Cornish brewer Sharp's for ?20m global brewer's purchase of Cornish brewer Sharp's for ?20m last week.
The new range will be available to its Independent On-Trade customers and although not directly linked to the purchase of Sharps', it is a further indication of how it views the importance of cask ale to the UK pub market, which now attracts 8.6m drinkers and 15.2% of on-trade volume.
The range of 16 own brand guest ales will include Worthington’s seasonal brands — Spring Shield, Summer Shield, Autumn Shield and Winter Shield — as well as Mitchells & Butlers flavoured ales, Stones sports led occasion ales and Hancock’s humorous ales.
Worthington’s seasonal brands are brewed by Master Brewer Steve Wellington at the William Worthington’s Brewery, which launched in December 2010 at the National Brewery Centre in Burton-on-Trent.
“Cask ale has proved to be a star performer in a tough market and is the perfect addition for any business looking to increase profitability and footfall," said Simon Cox, director of sales for the Independent On-Trade at Molson Coors.
"Its exclusivity within pubs, full bodied taste and unique heritage has created an offering that continues to outperform the rest of the beer market.
"Our new range of own brand guest ales have been designed to reflect the expanding diversity, experimentation and creativity within the cask sector.”
The full list of seasonal beers is:
• Stones Nice Try & M&B Blueberry — on sale until 26 March
• Stones Hedge Hunter & Worthington's Spring Shield — 17 March to 16 April
• Hancock’s Lamb Chop — 14 April to 21 May
• M&B Strawberry & Stones Back Hander — 19 May to 25 June
• Worthington's Summer Shield & Stones In the Bunker — 23 June to 23 July
• Hancock’s Lawn Mower — 21 July to 20 August
• Hancock’s Penned In & M&B Plum — 18 August to 24 September
• Worthington's Autumn Shield & Hancock’s Counting Sheep — 22 September to 22 October
• M&B Chocolate Orange & Worthington's Winter Shield — 20 October to 31 December
8 Фев. 2011