Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
US. Beer and politics
Anheuser-Busch, with a 51 percent share of the U.S. beer market, has been a model citizen in terms of being environmentally progressive. It recycled more than 27 billion cans in 2006, which is greater than the quantity used for all of its domestic packaging. That being said, Anheuser-Busch employs a substantial political action committee. According to OpenSecrets.org, it handed out $710,000 to candidates in the 2010 midterm elections.
MillerCoors LLC seems to have a longer laundry-list of questionable goings on than Anheuser-Busch, despite having a less wealthy PAC ($106,500 spent on the 2010 midterm election). The Coors family has always been a heavy proponent of right-wing politics. One member, Joe Coors, gave a $250,000 grant in 1973 to found The Heritage Foundation, a conservative public policy research institute. Chairman Pete Coors went so far as to, unsuccessfully, run for a seat in the U.S. Senate as a republican candidate in 2004. The Coors Company was also the defendant in a 1975 lawsuit brought by the Equal Employment Opportunity Commission. The lawsuit resulted in a settlement forcing Coors to agree not to discriminate against black, Hispanic and female employees.
Merging in 2007, Coors joined forces with SABMiller in an effort to keep up with Anheuser-Busch's growing prowess in the U.S. beer market. Recently, the Miller Brewing Company signed a contract to brew college beer favorite, Pabst Blue Ribbon. It might come as a surprise to more typically liberal college PBR drinkers that their favorite barley beverage is putting money in the pockets of the people behind The Heritage Foundation.
If your aim in drinking is to enjoy the beer and the effects it has on your body without needing to consider political connections, perhaps it would be better to stay away from big-beer corporations. In North Carolina, new breweries are popping up around the state year after year with colorful brand names ranging from "Big Boss" to "Full Steam." These companies focus on the quality of their product over the quantity of the distribution, making the beer they produce much more flavorful and generally enjoyable to drink. This will cause you to drop an extra dollar or two on a six pack, but the added enjoyment in the actual drinking of the beer combined with the general lack of back-door dealings more than makes up for the added cost.
8 Фев. 2011