Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Brewers Association revises ‘craft brewer’ definition
The association has replaced the designation of "small" in the definition and increased the production cap from 2 million barrels to 6 million barrels. It cited several reasons for the change, including the recognition that ‘small' is a descriptive term relative to the overall size of the industry, it said.
"Thirty-four years have passed since the original small brewers tax differential defined small brewers as producing less than 2 million barrels," said Nick Matt, chair of the Brewers Association board of directors and chairman and chief executive officer of F.X. Matt Brewing Co., in a statement. "A lot has changed since 1976. The largest brewer in the U.S. has grown from 45 million barrels to 300 million barrels of global beer production."
The alteration of the definition of craft brewer will align with the association's government affairs efforts, including its support of a bill to update the cap on an excise tax differential for small brewers to 6 million barrels each year in production for their first 2 million barrels in 2010, Matt said.
The industry's largest craft brewer, The Boston Beer Co., is poised to become the first craft brewer to surpass 2 million barrels of traditional beer within the next few years, the association reported. The loss of the company's production in craft brewing industry statistics would inaccurately reflect on the craft brewing industry's market share, it said. Additional members of the Brewers Association also are on a similar growth trajectory to approach the 2 million barrel threshold, it said.
The craft brewed beer market share is approximately 5 percent of the U.S. beer industry. The association has a stated mission of helping America's craft brewers achieve more than 5 percent market share by 2013.
9 Фев. 2011