Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
US. Stores Ramp Up Private-Label Beer Offerings
Convenience, grocery and drug store chains are taking on Big Beer with their own lines of private-label brewskies, the Wall Street Journal reports.
Recently, Walgreens began stocking its Big Flats 1901, and in December, Supervalue rolled out its own house brand called Buck Range Light. Costco Wholesale Corp. and 7-Eleven also have launched private-label beers.
Retailers are hoping their lower-priced private-label beers will capture some of the beer market, which has been hard hit because of high unemployment. Store-brand products have risen in recent years, with revenue from that segment jumping 2 percent in 2010, according to Nielsen Co.
In-house beer brands have not faired as well as other private-label products partly because beer is seen as a social beverage and brand names contribute to the social image. Store-brand alcohol drinks comprise under 1 percent of alcohol sales in retail locations that Nielsen tracked in 2010. U.S. beer sales annually generate around $96 billion, according to the Beverage Information Group.
“Based on the economy, we saw an opportunity to offer our customers a high-quality, low-priced beer in a can,” said Michael Siemienas, a Supervalu spokesman.
Walgreens launched its Big Flats 1901 because customers want value “now more than ever,” said Bryan Pugh, vice president of merchandising.
The Winery Exchange Inc crafted both Walgreens, 7-Eleven and Supervalu beers. The increased prices of beers from MillerCoors and Anheuser-Busch InBev NV “have created opportunities” for bargain beers, said Oliver Colvin, senior vice president of operations for Winery Exchange.
7-Eleven’s Game Day Light and Game Day Ice have not sold well in some stores, according to Colvin. “Admittedly, Game Day has had some challenges, particularly in the 12-pack,” he said, adding that a single, 24-ounce can has done well. 7-Eleven countered that “Game Day Light has been a hit with consumers.”
Industry experts caution that building a clientele with new beers can be tough. “I think it's a hard sell, mainly because nobody has succeeded on the low-end with private-label beer,” said Harry Schuhmacher, who publishes Beer Business Daily.
9 Фев. 2011