The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
Ad Age: Anheuser-Busch Super Bowl ads ‘hack jobs’
In fact, Ad Age’s Ken Wheaton writes, “If there’s an opposite of most improved, Anheuser-Busch would take home the prize. It’s almost as if there’s no clear marketing leader over there. It was enough to make me long for the days of Bud Bowl.”
There have been some creative shakeups at the brewer. Last month, Keith Levy, A-B’s vice president of marketing, left the company.
Bob Lachky, A-B’s former chief creative officer who created some of the most iconic advertising campaigns of the past two decades, including "Wassup?!," the Budweiser frogs and the "Real Men of Genius,” left in 2009 after InBev bought A-B for $52 billion in 2008. Read Lachky’s review of this year’s Super Bowl ads here.
Ad Age’s Wheaton said A-B was “dialing it in” this year. “Only one of Anheuser-Busch’s spots is called ‘Hack Job,’ but the name could have been used for at least four of them,” he wrote. “The company that reliably turns in some of the best Super Bowl creative seemed to be, at best, dialing it in.”
A Bud Light spot called “Hack Job” by St. Louis ad shop Cannonball, for example, plays off home-improvement shows and adds a bucket of Bud Light for a kitchen-remodeling project.
Chicago-based DDB’s “Product Placement” was stolen from “Wayne’s World,” Wheaton writes. DDB’s “Dog Sitter,” features digitally enhanced dogs, which “might prevent animal cruelty, but it does nothing to prevent consumer cruelty,” he writes.
Wheaton also lampooned A-B’s Stella Artois spot. “This is how you make your Super Bowl debut, with Adrien Brody singing to weeping women in a French jazz club?” he asked. “This one left me wondering who decided to let Adrien Brody sing in a beer commercial.”
Wheaton said his one hope for the Bud Light spots is that A-B airs the 60-second DDB spot that the brewer unlocked on Facebook last week. “Called ‘Severance,’ it’s the silly sort of fun viewers expect from the brand.”
Wheaton’s favorite A-B commercial was the “Wild West” Budweiser spot by Anomaly in New York. “Seems more fitting for a Coke spot but ties nicely to the ‘Great Times Are Waiting’ tagline.”
Read more: Ad Age: Anheuser-Busch Super Bowl ads ‘hack jobs’ | St. Louis Business Journal
10 Фев. 2011