The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Pub closures have hit the Guinness brand in Great Britain
Guinness brewer Diageo said that although its Guinness Surger off-trade brand achieved distribution in a further 9,500 outlets, it was not enough to offset the “continued contraction of the on trade with, on average, 29 outlets closing each week”.
Guinness marketing spend was down as the brand switched its sponsorship programme from the rugby premiership to the Six Nations and international rugby.
Overall in Great Britain, Diageo saw net sales up 1% with volumes down 1% for the period — a performance it classified as “moderate net sales growth achieved as the economy continued its fragile recovery”.
Net sales of Smirnoff dropped 16%, attributed to “stock building in fiscal 2010 ahead of the anticipated duty increase in the emergency budget in June and a loss of share in the on trade”.
Margin was also eroded on Smirnoff as "price conscious consumers in the off trade bought more on promotion" rather than in the on-trade.
Net sales of Baileys grew 2% fuelled by its “Let’s do this again” campaign. Net wine sales grew 18% due to a price increase on Blossom Hill and strong sales of its higher value wines.
Marketing spend increased 3% with investment in Smirnoff up 4%, focused on its “Nightlife Exchange Project” and its tie up with Coca-Cola.
Globally, the drinks giant reported organic net sales growth of 4% with organic marketing spend up 10%. Organic operating profit grew 2%.
“Momentum is building in our business,” said chief executive Paul Walsh. “Our top line performance was stronger and price/mix improved.
“We have increased marketing spend significantly, up 10%, but in a very focused way. 35% of the increase was behind strategic brands in US spirits to build the brand equity as we move away from promotional support and over 60% of the increase was on our brands in the faster growing emerging markets.
“Despite the economic weakness in much of Europe, our first half performance gives me increased confidence that we will improve on the organic operating profit growth we delivered in fiscal 2010.”
10 Фев. 2011