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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Budweiser Budvar welcomes today’s standpoint of the Advocate General at the Court of Justice of the European Community

?esk? Bud?jovice, 3rd February 2011 – Today, the Advocate General at the Court of Justice of the European Community Verica Trstenjak has made public the standpoint in the case C-482/09 (preliminary ruling from the Court of Appeal, UK - interpretation of "acquiesced" in the community law and applicability of EU law during the national proceedings in Great Britain). To a certain extent, the case is precedent. Its significance is also confirmed by the fact that the Advocate General took into consideration also statements concerning the case sent to her by the governments of the United Kingdom, Czech Republic, Italy, Slovakia and Portugal as well as the European Commission.
Today’s standpoint is very favorable for Budweiser Budvar increasing the brewery’s chances in further continuation of the dispute, since the Advocate General has supported Budweiser Budvar’s legal opinion that the legal dispute concerning the Budweiser trademark within the territory of the UK should carry on without applying the EU directives (specifically Article 4(1)(a) of First Council Directive 89/104/EEC), which Anheuser-Busch InBev’s (ABI) legal action was based on. “If the Court of Justice of the European Community bases its preliminary ruling on the standpoint of the Advocate General Verica Trstenjak, the legal action of our competitor may lose its main legal argument that it has been built on,” says Budweiser Budvar’s PR manager Petr Samec. The standpoint furthermore contains an opinion that the case such as that must be decided in accordance with the national law of Great Britain and additionally, it explains the controversial concept of “acquiescence” in a way that enables Budweiser Budvar to effectively defend its trademark rights from ABI’s claims in the United Kingdom.
The dispute in Britain began in 2005, when ABI applied to the Patent Office for a declaration of invalidity of the ‘Budweiser’ trademark registered for Budweiser Budvar. The ‘Budweiser’ trademark is registered in Britain for both companies and they have been using it for selling beer. Nonetheless British customers are able to clearly distinguish between both competition products.

11 Фев. 2011

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