Pivnoe Delo


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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

US: MillerCoors buoyed by cost savings in 2010

Cost savings have inflated full-year profits at the second largest brewer in the US, MillerCoors, as consumer demand for beer remained weak.
MillerCoors' net profits for the 12 months to the end of December leapt by 25% to US$1.06bn, the brewer said today (10 February). The group continued to benefit from synergies as a result of its formation in 2008 as a US joint-venture between Molson Coors and SABMiller.
Consumer demand for the company's beer continued to be weak throughout the year. Group volumes fell by 2.8% versus 2009 and also shrank by 2.3% in the final quarter. Price increases helped to buoy net sales, which came in flat for the year, at $7.57bn. Net sales in the fourth quarter crept up by 0.4%.
The Coors Light brewer said that 2010 was "one of the most challenging years on record for the US beer industry". However, its recently-launched craft and imported beer division, Tenth & Blake, reported double-digit sales growth for its brands in the fourth quarter. Blue Moon led the performance of the standalone division.
MillerCoors сказал, что прогрессировало его премиальное светлое пиво, также улучшенное как год. MillerCoors said that its premium light beers also improved as the year progressed.
Many analysts expect 2011 to be kinder to MillerCoors and its main rival, Anheuser-Busch InBev, although it is far from certain that the US beer market will return to growth. "We are building brand equity and improving our mix to meet the challenges ahead in 2011," said MillerCoors' CEO, Leo Kiely.
Earlier today, Canada-based Molson Coors said that MillerCoors' profits increase boosted its own full-year performance in 2010. However, Molson Coors' profits still fell by 5%.
11 Фев. 2011



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