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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Japan. Beer Shipments Rise 13% In Jan

TOKYO (Nikkei)--Shipments of beer and beer-like beverages rose 13% on the year to 21.96 million cases in January, marking the first double-digit monthly increase in 23 months, according to figures released Monday by five major beer producers.
One case of beer contains the equivalent of 20 633ml bottles.
Beer shipments increased 11.3%, while shipments of "happoshu" low-malt beer rose 13.3% and so-called "third beers" jumped 11.5%.
Regular beer fell slightly from last year to account for only 49.9% of the total beer market, while lower-priced beer-like beverages accounted for 32.4%, followed by happoshu at 17.8%.
Shipments plunged in January after breweries accelerated shipments at the end of 2009.

14 Фев. 2011



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