Plze?sk? Prazdroj will be investing CZK 150 million in a new PET bottling line at its Plze? brewery. The line will be located in Prazdroj’s Plze? brewery in the current packaging hall, and its maximum capacity will be 18,000 bottles per hour. The investment is expected to be completed and the line commissioned during the course of the year. This investment in a packaging line is a response to the changing requirements of Czech beer drinkers for convenient containers in the off-trade segment.
“We have our consumers at heart, and we would like to meet their needs. As their preferences change and the demand for convenient packaging grows, we are putting into operation a new plastic packaging line in the Plze? brewery as part of our long-term investments in the development of our business. Our brew masters make top quality Czech beers, and our goal is to offer consumers top-quality packaging, both in traditional returnable glass bottles and in the new convenience packaging. Our consumers deserve the best beer experience, and we are committed to delivering one,” said Douglas Brodman, Plze?sk? Prazdroj CEO.
Plze?sk? Prazdroj is providing consumers with Klasik and Primus brands in the PET bottle.
– With total sales of 10.5 million hectolitres in 2009 (including licensed production abroad) and exports to more than 50 countries around the world, Plze?sk? Prazdroj is a major beer producer in the region and the largest exporter of Czech beer.
– Plze?sk? Prazdroj, a.s. is a member of the group SABMiller plc. Pilsner Urquell is the international flagship of the SABMiller brand portfolio.
– SABMiller plc is one of the world’s largest brewers, with brewing interests or distribution agreements in over 60 countries across six continents. The SABMiller brand portfolio consists of international brands such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as almost 200 other successful regional and national brands. Outside the U.S., SABMiller is one of the world’s largest producers and distributors of Coca-Cola products.