The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
US. Market expansion creates opportunities for craft brewers
Page Buchanan is spending $300,000 to transform a 4,800-square-foot space at 4539 Helgesen Drive on Madison's East Side into the House of Brews, believed to be the first Community Supported Brewery in the country. He hopes to begin brewing this spring.
In Wisconsin Dells, Bruce McPhee and Tanner Brethorst, of Madison plan to open this spring a 7,000-square-foot brewery in an industrial park at 805 Business Park Road. Plans call for 500 barrels of beer in the first year and about 1,500 barrels by the third year. The brews would be distributed in kegs and bottles to area restaurants, bars and liquor stores and be available on tap in the brewery's small tasting room.
The Ale Asylum on Madison's East Side is also looking for new and bigger digs. The brewery and a small restaurant, located in an 8,000-square-foot space near Madison Area Technical College, has seen production grow from 850 barrels in 2006 to 7,200 barrels in 2010.
Co-owner Otto Dilba expects the brewery to make about 9,000 barrels this year but by 2012 he wants a larger facility capable of brewing 35,000 to 50,000 barrels. "Ideally, we want a location where we can start out smaller and grow into it," Dilba said. "There's so much room for growth."
15 Фев. 2011