The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Australia. Small brewers shrug off Foster’s wet weather beer sales slump
Foster’s Group yesterday reported revenue in its beer division fell 5.3% in the six months to December 31, to $1.3 billion, with the company saying total beer market sales fell 7% during the period, mainly due to unseasonal weather.
But evidence suggests that Australia’s big brewers are feeling the pain of falling sales.
Fosters and Lion Nathan have been losing market share during recent years as competition in the industry increases, with foreign brewers and small Australian brands growing in popularity.
Research from IBISWorld shows that while the big two still account for 80% of revenue a range of smaller boutique brewers has increased market share in recent years.
Cam Hines, co-founder of Melbourne-based boutique brewer Mountain Goat Beers says weather had little effect on his business.
“Our sales have been increasing 40% annually for the last two or three years and this summer has been no different,” he says.
People are moving away from the larger brewers in droves. They like small brewers, they like the story behind it, they are more adventurous and they want to taste different beers.”
Coopers chairman Glenn Cooper said cold weather didn’t normally help his business but the company positioned its products to meet conditions and had promoted sales of Coopers Best Extra Stout during the second half of the year, with a resultant 7.7 per cent increase in sales.
“Stout is normally a winter drink but we think the cooler start to summer has extended its season and people have been enjoying it later in the year,” he says.
Increased interest in mild ale around Australia saw Coopers experience significant growth.
“While a number of other beverage producers have reportedly been affected by the seasonal slowdown we are delighted that we have been able to increase our overall sales by 4.7%,” Cooper says.
“It shows interest in Coopers products is continuing to grow around Australia.”
Foster’s major competitor, the Japanese-owned Lion Nathan which produces Tooheys and XXXX, has shown that beer manufacturers can fight against weather conditions, posting a 4.1% increase in Australian beer sales in the 2010 calendar year.
Increased competition in the beer market comes at an interesting time for Foster’s with the firm in the final stages of splitting its beer and wine operations into two ASX-listed companies.
The new Treasury Wine Estates is expected to list in coming months.
Forster’s shares dropped almost 2% yesterday to $5.74.
16 Фев. 2011