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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Better prices brewing for hops

Australia's largest hop grower is anticipating a recovery in the international hop market.
Richard Watson, a director of the Barth-Haas group, which owns Hop Products Australia, believes the market is stabilising.
"There's an overproduction at the moment of about 1500 tonnes of alpha," he said.
"I think that's going to change, as the price pushes some growers to take hops out, and we hope in the next few years the supply and demand will come into balance.
"We expect that will happen for economic reasons as much as anything."
Members of the International Hop Congress have been touring Tasmania this week, debating and discussing the future of both beer and hops.
Twenty representatives from 10 countries, including the world's largest hop producers, Germany and the US, have been visiting Tasmania's historic hop fields in the Derwent Valley.
With a history dating back 150 years, it's a relative newcomer compared to the Hallertau region of Germany, which has been growing hops for 1,000 years.

16 Фев. 2011



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