Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
India. SABMiller to set up new brewery in Karnataka
"We are expanding our production capacity at present. We will set up a greenfield brewery in Karnataka to serve the market," SABMiller India Director (Corporate Affairs) Sundeep Kumar said.
The company is in the process of finalising the location and purchasing land for the purpose, he added.
Kumar, however, declined to give details such as likely capacity and investment in the proposed plant saying "we will be able to tell you only after acquiring the land".
Usually, about 18 months are required to set up a such facility and the planned unit is likely to be operational by 2013, he added.
The company has 10 breweries in various places such as Neemrana, Paradeep, Aurangabad, Pondicherry and Bangalore with a total annual production of 60 million cases. It also has three contract bottlers.
"If the market grows at the current rate, we expect our sales and production to be double in the next five years," Kumar said, adding that the company would only expand its existing units after the completion of the proposed brewery.
According to SABMiller estimates, the Indian beer market is around 200 million cases annually and it is growing at 15 per cent a year. The company claims to have about 25 per cent of the domestic market with brands like Haywards 5000, Foster's, Indus Pride, Peroni, Royal Challenge and Knock Out.
16 Фев. 2011