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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. SABMiller to set up new brewery in Karnataka

UK-based beer major SABMiller today said it will set up a new brewery Karnataka by 2013 as it expects its sales to double in the next five years.
"We are expanding our production capacity at present. We will set up a greenfield brewery in Karnataka to serve the market," SABMiller India Director (Corporate Affairs) Sundeep Kumar said.
The company is in the process of finalising the location and purchasing land for the purpose, he added.
Kumar, however, declined to give details such as likely capacity and investment in the proposed plant saying "we will be able to tell you only after acquiring the land".
Usually, about 18 months are required to set up a such facility and the planned unit is likely to be operational by 2013, he added.
The company has 10 breweries in various places such as Neemrana, Paradeep, Aurangabad, Pondicherry and Bangalore with a total annual production of 60 million cases. It also has three contract bottlers.
"If the market grows at the current rate, we expect our sales and production to be double in the next five years," Kumar said, adding that the company would only expand its existing units after the completion of the proposed brewery.
According to SABMiller estimates, the Indian beer market is around 200 million cases annually and it is growing at 15 per cent a year. The company claims to have about 25 per cent of the domestic market with brands like Haywards 5000, Foster's, Indus Pride, Peroni, Royal Challenge and Knock Out.

16 Фев. 2011



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