The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Heineken changes tack to protect market share
The group - which yesterday posted higher full-year profits on the back of cost savings and emerging market growth - saw sales volumes in western Europe slide 3.5 per cent during 2010.
The worst-hit markets included the UK, Spain, Italy, Ireland and the Netherlands, where beer consumption has fallen amid weak economic conditions.
Heineken is the largest seller of beer in Europe and the UK, thanks to the 2008 acquisition of the former Scottish & Newcastle operations in Edinburgh. Its UK market share is about 28 per cent - compared with number two Anheuser-Busch InBev's 15 per cent - while western Europe as a whole accounts for about half of all of Heineken's sales.
The group has traditionally focused on maintaining healthy margins, but signalled yesterday that it would sacrifice short-term profitability in favour of its market-leading position.
Analysts said the extent of Heineken's volume losses had been such that its European brewing base is at risk of becoming financially inefficient.
"In Europe, Heineken will shift its prime focus toward volume and value share growth, with increased investments in marketing and innovation in Heineken and other key brands, further supported by the international rollout of higher margin brands," the company said.
Despite difficulties in its mature main markets, the group as a whole posted a 41 per cent increase in profits to €1.4bn (?1.18bn) for 2010 on revenues slightly below expectations at €16.1bn. The results were boosted by last year's acquisition of Femsa Cerveza, the Latin American owner of brands such as Dos Equis and Tecate, as well as cost savings that beat expectations.
Heineken's cost-cutting programme resulted in savings of €280 million last year, about €80m more than forecast by analysts at Evolution Securities.
Much of this came in the UK, where Heineken closed breweries in Reading and Dunston near Newcastle, and sold the loss-making Waverley TBS wine business. It also undertook a major reorganisation of its Scottish & Newcastle Pub Company management arm, with about 1,300 properties now in its portfolio.
The resulting savings allowed Heineken UK to raise operating profits, despite a 4 per cent decline in last year's beer market. It also allowed the business to overcome lengthy price negotiations with Tesco and Morrisons, which hit off-trade volumes and market share in the first half.
Heineken, which brews Foster's, Kronenbourg and John Smith's in the UK, will introduce higher-margin brands into the international market to bolster its European performance.
17 Фев. 2011