The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Ireland. Heineken warn of challenging 2011
Heineken Ireland’s 2010 turnover came in at €402 million — pretty much in line with the previous year’s total — but its share of the overall beer market on the island of Ireland grew by 0.2% to 26.3%.
Heineken and Coors Light were the fastest growing brands in the Irish pub-trade last year.
The latter "significantly" outperformed the Irish beer market, with growth levels of 6.2%, while the Heineken brand, itself, remains the country’s best selling lager brand, with a 41% share of the pub-based lager market.
Meanwhile, the company’s stout brands — Murphy’s and Beamish — "performed broadly in line with the declining stout market for 2010".
The company has, however, pointed to the potential for a tough year ahead.
"The pub trade is totally dependent on disposable income. Severe constraints on credit — combined with levels of consumer disposable spend being stretched — will certainly make it tough for all to compete, and in reality 2011 will be another tough period for the industry," management said yesterday.
Heineken Ireland did point out that last year’s 20% excise reduction has had the desired effect on arresting cross-border purchasing, resulting in 6% growth in the off-trade sector, but said more needs to be done.
"The overall situation remains extremely difficult for a key national industry that continues to support nearly 75,000 jobs and provides €2bn in VAT and excise revenues to the state.
"Some form of stimulus is needed here to arrest the decline of the pub segment in the Irish marketplace of today," the company added.
The value of Ireland’s total beer market fell by 6%, or €200m, last year to €2.6bn. Meanwhile, on a group-wide basis, Heineken NV reported a 9.7% increase in annual revenue to €16.1bn and a 41% rise in net profit to €1.44bn.
Group management said that its European focus, this year, will be on innovation and marketing, while volume development will be the key focus in the emerging markets of Latin America, Africa and Asia.
17 Фев. 2011