Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Plze?sk? Prazdroj announces its sales results for 2010
Doug Brodman, Managing Director of Plze?sk? Prazdroj, comments the full year performance:
“Throughout whole year consumers have been facing uncertainty and economic pressures. The 33% excise tax increase on beer in combination with lower disposable income resulted in weakened consumption. Last year sales were also adversely impacted by lower on-trade traffic and the overall soft performance of draught beer in pubs and restaurants, which was further deepened by lower tourism. Despite this, share of our super-premium portfolio with flagship brand Pilsner Urquell grew. On international markets, we have managed to tackle the adverse situation and grew our exports year-on-year. “
Following a high growth two years ago, the 11-degree segment has continued to enjoy popularity, despite the overall market decline. The ‘elevens’ reported a moderate growth of 1%, underpinning the stable trend of premium beers. Mainstream brands sales were down mainly as a result of softening consumer demand in the on-premise channel.
Plze?sk? Prazdroj launched a number of novelties last year, such as Master 15° Gold or Birell Semi-Dark. In packaging innovations, the Master special beer range gained much interest and generated a double-digit percentage growth in sales, also thanks to the bottle variants. The malt drink Frisco achieved a high growth in sales as well and the non-alcoholic beer Birell recorded a solid single digit growth. As an attraction for pub and restaurant visitors, the offer of beers on tap has been enhanced by seasonal unfiltered variants of the traditional Czech beers Pilsner Urquell, Gambrinus, and Radegast.
In adverse economic conditions, Plzensky Prazdroj managed to increase export by 6% selling to more than 50 foreign markets. Brand Pilsner Urquell enjoyed popularity on foreign markets, increasing volumes by 5% annually. Velkopopovick? Kozel performed well, exporting to about thirty markets, representing an excellent 28% growth for the brand.
In the upcoming year 2011 Plzensky Prazdroj will develop activities to contribute to the stabilization of the beer market and further development of Czech beer culture.
17 Фев. 2011