Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
India. UB plans to increase area under barley
The Vijay Mallya-owned company is in talks with the Uttar Pradesh government to secure land tracts to cultivate barley. Currently, the company cultivates barley in around 23,000 acres of land in states like Bihar and Uttar Pradesh. This area, used by the company and its associates, meets around 15 per cent of the company’s total barley requirements.
The remaining 85 per cent is sourced through open market operations. The company, in the financial year 2009-1010, sold a little more than 100 million cases of beer and aims to sell 130 million cases in the current financial year. “Presently, we are doing some trial farming in Uttar Pradesh, which is the largest producer of the commodity in the country. If this succeeds and we are able to get favourable disposition from the state government, captive sourcing will see a quantum leap,” said United Breweries Managing Director Kalyan Ganguly.
He also said that the company was hopeful of increasing its captive sourcing by around 30 per cent in the next two years. Key raw materials like barley, sugar and malt constitute 30 per cent of a beer’s total production cost. According to industry experts, captive sourcing of barley is expected to slash this cost by around 15-20 per cent, along with a possibility of a significant revenue rise in the near future. Rising commodity prices have, of late, become a matter of concern for most agri-based manufacturers in the country.
“The major concern of the company is the unabated inflation, which has its impact in increase in the price of our key ingredients — sugar, malt and barley, among others. There will be pressure on the cost side due to such price rise,” Ganguly said.
He added that such backward integration would help the company in managing cost pressures due to inflation.
However, Ganguly said that barley for Heineken beer, which UB is preparing to brew in India, would be imported from other countries. “The quality of barley required for Heineken beer is not produced in India. So, we have to import barley from European nations for maintaining the quality standards of that beer,” he added.
United Breweries had entered into a joint venture with Heineken in 2009 to launch Heineken beer in India. The company is expected to launch Heineken’s products in the country by the end of this year.
UBL had posted a 40.26 per cent rise in its net profit at Rs 29.82 crore in the third quarter ended December, owing to sound growth in sales numbers. The total income of the company rose by 38 per cent to Rs 609.62 crore, compared with Rs 442.11 crore in the same period last year.
The United Breweries scrip closed at Rs 425.15 on the Bombay Stock Exchange on Wednesday, down 1.07 per cent over its previous close.
20 Фев. 2011