Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Sapporo May Spend $1.5 Billion for Acquisitions to Expand Outside Japan
The Yebisu and Sleeman maker aims to expand in North America, Southeast Asia and Japan, where it can build on existing businesses, incoming President Tsutomu Kamijo said in an interview in Tokyo. “More and more wealthy people are emerging in Southeast Asia,” he said. “There is no doubt that Vietnam will expand.”
Sapporo, which plans to spend the amount between 2012 and 2016, is among Japanese brewers turning to overseas markets as a shrinking population dims domestic prospects. The 134-year-old company agreed this month to raise its stake in Pokka Corp. to increase sales of non-alcoholic beverages and reduce reliance on alcoholic drinks, which generate almost 80 percent of revenue.
“Japanese companies should plant seeds overseas to develop growth drivers while they can still generate cash in their home market,” said Kenichiro Katahira, an analyst at Tokyo-based Rating & Investment Information Inc. “Sapporo’s soft-drink business may become another pillar for earnings with the Pokka partnership.”
Sapporo, whose soft-drink division accounts for less than 10 percent of sales, rose 1.1 percent to 382 yen on Feb. 18 and has gained 3.8 percent this year, lagging behind the 8.3 percent climb of the broader Topix index. The stock slid in Tokyo trading in each of the past three years.
Japan’s fourth-largest brewer by volume “will consider all acquisitions that can increase our profit,” said Kamijo at Sapporo’s head office, without elaborating.
The company plans to open a brewery in Vietnam this year and is considering boosting production capacity at its Sleeman Breweries Ltd. unit in Canada, Kamijo, 57, said in the interview on Feb. 16. Sapporo is still seeking to buy a premium beer brand in the U.S., he said, after first announcing that plan in July.
“It’s sort of different from the situation in the Vietnam, but we can’t ignore the fact that the U.S. population is increasing by 3 million people every year,” said Kamijo, who is Sapporo’s managing director and will be promoted on March 30.
Sapporo will pay 21.3 billion yen to companies including Meiji Holdings Co. and Advantage Partners LLP to increase its Pokka stake fourfold to 85.5 percent, and will merge its operations in April 2012, the brewer said Feb. 10.
Pokka sells Aromax canned coffee and flavored tea drinks in Asian markets including Singapore and also runs the Tonkichi chain of deep-fried pork-cutlet restaurants in the city.
“Pokka will open up our opportunities in Southeast Asia as we can also offer soft drinks and not just beer,” Kamijo said.
Sapporo aims to improve the companies’ operations in Japan through joint product development, new restaurant formats as well as cutting production and distribution costs, he said.
The company that sells Black Label beer and Ocean Spray cranberry drinks in Japan set aside 65 billion yen for the two years ending December 2011 to fund its growth strategy, including buying rivals, it said in February 2010.
The brewer forecasts sales to grow 24 percent to 482 billion yen this year. It estimated net income to drop 44 percent to 6 billion yen after a one-time gain of 16.6 billion yen last year.
Sapporo targets net income of 8 billion yen and revenue of 519.5 billion yen next year. The figures exclude amortization of 1.4 billion yen for the Pokka stake acquisition, the company said Feb. 10.
Japan’s population has fallen since 2006 and may decline to about 125.2 million by 2014, according to data compiled by Bloomberg.
Asahi Breweries Ltd. said Feb. 8 that it may spend 400 billion yen on acquisitions by 2012 to spur overseas sales. Asahi last year agreed to pay A$364 million ($368 million) for Australian soft-drink maker P&N Beverages, and Kirin paid S$1.34 billion ($1.1 billion) for Temasek Holdings Pte.’s 14.7 percent holding in Fraser & Neave Ltd., the owner of Tiger Beer.
Sapporo trails Asahi, Kirin Holdings Co. and Suntory Holdings Ltd. by domestic sales volume for Japanese beermakers.
Sapporo had a 0.4 percent share in the North American beer market last year, helped by a 4.7 percent share in Canada with its Sleeman unit, according to Euromonitor International.
20 Фев. 2011