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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Zimbabwe. Delta invests $100m in two years

Delta Beverages chairman, Canaan Dube, says his company has invested more than $100 million in the last 24 months as it positions itself to fight off competition.
Dube claimed Delta now controlled 96% of the beer market in the country.
Speaking at the official commissioning of a $14,5 million new beer and lager packaging line in Bulawayo on Friday, Dube said, “This is Delta’s third major packaging line in the past 24 months.”
“In addition to these we have also invested shake-shake plants at a number of our factories around the country,” said Dube.
“By March this year Delta will have spent a total of $129 million since March 2009. These critical investments take Delta to a new level of competitiveness. We are determined to meet tomorrow’s challenges from a position of strength.” In December 2009, Delta commissioned a $12,5 million plant in Harare.
In July 2010, the company commissioned a new packaging Polyethylene Terephthatlate Packing (PET) line at its Granite site in Harare.
The packaging line was commissioned by the Acting president, John Nkomo.
Also in attendance at the ceremony were the Deputy Prime Minister Thokozani Khuphe, the Industry and Commerce minister Welshman Ncube, Bulawayo governor Cain Matema, Parastatals and State Enterprises minister Gorden Moyo and Water Resources Development and Management minister Samuel Sipepa Nkomo. Dube said what underpinned his company’s growth was the recovery of the country’s economy.
“Underpinning this growth in our turnaround is stability in the macro economic factors.
“Although companies continue to face challenges, the Zimbabwean economy is on a recovery path and we hope the momentum will continue. The return of economic stability has provided Delta with the opportunity to recapitalise its businesses. As a company, we take a long-term view and are not deterred by short-term difficulties,” he said.
Dube said Delta will in March this year commission a $1,4 million carbon dioxide plant which will boost the production of soft drinks.
The company, he said, will also commission a boiler at its Belmont site.
“This is a testimony to our commitment to the city of Bulawayo and the southern region of the country,” he said.
On Wednesday last week Delta made a donation of 300 bins, 200 trolleys, 100 uniforms and 50 can collection cages to the Bulawayo city council.
The company also handed over the resurfaced Leamington Road in Belmont that it repaired at a cost of $25 000.
20 Фев. 2011



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