The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Carlsberg Quarterly Profit Misses Estimates on Costs, Russian Sales Drop
Net income fell 21 percent to 301 million kroner ($55 million), Copenhagen-based Carlsberg said today in a statement. Profit was less than the 424 million-krone average estimate of 18 analysts surveyed by Bloomberg News. Full-year earnings before income and tax, excluding some items, rose 9 percent to 10.3 billion kroner. Carlsberg said it aims for earnings on that basis to increase by a “high single-digit” percentage in 2011.
“We are very pleased with the strong 2010 performance,” even as it was “an extraordinary year for the group due to the substantial excise duty increase in our largest market,” Chief Executive Officer Joergen Buhl Rasmussen said in the statement. “For 2011 we believe market dynamics will improve slightly, not least in eastern Europe where we anticipate the Russian market to return to growth.”
Carlsberg is facing challenges in 2011 from steep increases in the price of commodities used to make and package its beer after record droughts cut the amount of grain harvested in Russia and eastern Europe last year. The company gets 52 percent of its profit from the region. Sales in Russia fell last year following a 200 percent increase in tax on beer.
The company is among brewers seeking growth in regions outside western Europe and the U.S., where sluggish consumer spending is restricting sales. Carlsberg reiterated today a statement in November that increasing costs will force the company to raise prices.
“Investors are likely to focus on full-year guidance, particularly regarding growth expectations for Russia,” Trevor Stirling, an analyst at Sanford C. Bernstein in London, wrote in a note published before the results.
Carlsberg said it expects the Russian beer market to expand 2 percent to 4 percent this year, compared with a decline of a “low single-digit” percentage in northern and western Europe. Operating profit in eastern Europe this year will be “impacted negatively” by input cost increases that are higher than in the rest of the world, Carlsberg said.
21 Фев. 2011