Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Carlsberg Quarterly Profit Misses Estimates on Costs, Russian Sales Drop
Net income fell 21 percent to 301 million kroner ($55 million), Copenhagen-based Carlsberg said today in a statement. Profit was less than the 424 million-krone average estimate of 18 analysts surveyed by Bloomberg News. Full-year earnings before income and tax, excluding some items, rose 9 percent to 10.3 billion kroner. Carlsberg said it aims for earnings on that basis to increase by a “high single-digit” percentage in 2011.
“We are very pleased with the strong 2010 performance,” even as it was “an extraordinary year for the group due to the substantial excise duty increase in our largest market,” Chief Executive Officer Joergen Buhl Rasmussen said in the statement. “For 2011 we believe market dynamics will improve slightly, not least in eastern Europe where we anticipate the Russian market to return to growth.”
Carlsberg is facing challenges in 2011 from steep increases in the price of commodities used to make and package its beer after record droughts cut the amount of grain harvested in Russia and eastern Europe last year. The company gets 52 percent of its profit from the region. Sales in Russia fell last year following a 200 percent increase in tax on beer.
The company is among brewers seeking growth in regions outside western Europe and the U.S., where sluggish consumer spending is restricting sales. Carlsberg reiterated today a statement in November that increasing costs will force the company to raise prices.
“Investors are likely to focus on full-year guidance, particularly regarding growth expectations for Russia,” Trevor Stirling, an analyst at Sanford C. Bernstein in London, wrote in a note published before the results.
Carlsberg said it expects the Russian beer market to expand 2 percent to 4 percent this year, compared with a decline of a “low single-digit” percentage in northern and western Europe. Operating profit in eastern Europe this year will be “impacted negatively” by input cost increases that are higher than in the rest of the world, Carlsberg said.
21 Фев. 2011