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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Molson Coors Employees Vote For Contract

Unionized Molson Coors employees in Montreal have voted 75 percent in favour of a seven-year collective agreement with the beer maker.
The workers had previously approved a strike vote after rejecting a first agreement in principle on Feb. 6.
Wage scales will increase 7.5 percent over the seven-year contract.
The deal also includes incentives for employees eligible to retire, as well as enhancements to pension plans and various benefits.
More than 400 employees of the beer company will be eligible to retire during the contract, which expires in 2017, including about 180 over the next year.
"The agreement is consistent with member expectations and offers employees stable, generous working conditions in the years ahead," said Serge Berube, president of Teamsters Local 1999.
Molson Coors is also allowing 189 substitute employees to become regular employees, with full benefits.
The Montreal and Denver-based brewer plans to invest $46.7 million at the Montreal brewery through next January. The projects include increasing can production and modernizing two can bottling and cask racking lines.
Founded in 1786, Molson Coors Canada is the Canadian division of the Molson Coors Brewing Co., which has operations in Canada, the U.S., Britain and Asia.

22 Фев. 2011



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