The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Mythos Brewery targets export growth in US, England
Mythos Brewery CEO Soren Brinck said that beer volume sales dipped by around eight percent last year, versus 2009 figures, with lower demand coming from bars and restaurants and other retail spots, such as supermarkets and corner stores.
Despite depressed market conditions, the Thessaloniki-based company managed to boost revenues by some 7.5 percent in 2010, while also widening it market share in the beer market to 13 percent in 2010 from nine percent in the previous year.
Mythos Brewery, Greece’s second largest, has a production and bottling plant in the northern Greek city with three production lines and a bottling capacity of 11 million crates per year.
Looking ahead, market conditions are seen remaining difficult in 2011 but the pace of falling consumption is expected to slow to about three to five percent.
However, Mythos Brewery expects to wind up the year with double digit growth.
According to Brinck, the market is seen starting to recover after April, on the back of an expected boost in tourism.
It is not by chance that the company continues to see good prospects in Greece’s beer market as it sticks to a 50-million-euro investment program scheduled to run for the next five years. In addition to this, the company intends to increase permanent staff numbers this year by 25 percent.
On the export front, Mythos Brewery intends to meet its eleven percent export growth goal by targetting Australia, US, Germany and England.
Exports currently account for ten percent of the company’s total revenues.
22 Фев. 2011