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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Statement of the Beer Institute, the Brewers Association and the National Beer Wholesalers Association on USDA Dietary Guidelines

Today, the Beer Institute, the Brewers Association and the National Beer Wholesalers Association released the following joint statement on the USDA Dietary Guidelines:
"The U.S. government's recently issued Dietary Guidelines have once again refused to perpetuate the myth of the so-called 'standard drink.' The Guidelines discuss levels of alcohol content for the purpose of describing consumption patterns, yet the distilled spirits companies have for decades continued to try to convince the public that this information equates to a 'standard drink' among different alcohol beverages.
"The idea of a 'standard drink' is misleading to consumers since it does not reflect how liquor is served or consumed. Not all alcohol is equal, meaning one alcohol beverage can have significantly more or less alcohol content than another. For example, depending on the proof of alcohol used, the mixer, and the bartender's pouring habits, a so-called 'standard' mixed drink may contain 2, 3 or even 4 times more pure alcohol content and calories than the average light beer. It is common knowledge that two martinis consumed over the course of two hours could certainly produce a different effect than two light beers consumed over the same period. Furthermore, the false premise of a 'standard drink' is even more confusing considering that significant variations in alcohol concentration exist among the three product categories and even within each category. Beer remains the beverage of moderation with an average ABV of under 5%, compared to distilled spirits, which average between 35 - 40% ABV.
"Brewers, importers and distributors want consumers to have beverage information that is accurate and helpful, especially as the Dietary Guidelines stress the importance of controlling calorie intake in regards to all food and beverages. The notion of a 'standard drink' does not meet those requirements.
"The Guidelines state that adults who consume alcohol should do so 'in moderation' and that some individuals may experience beneficial effects from the responsible consumption of alcohol. In fact, the beer industry has long supported programs and messages that encourage responsible consumption of our products."

Beer Institute

22 Фев. 2011

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