The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
US. Brewers Association Predicts Record-Breaking Participation in 2011
Considered The Mother of All Beer Weeks, ACBW recognizes one of America's true culinary arts and provides a platform for small and independent craft brewers to salute supporters and connect with their local communities. Thousands of today's beer enthusiasts, beginners and hard core geeks will toast craft beer, with ACBW events predicted to take place in all 50 states.
"American Craft Beer Week is an annual celebration of these historic beer times and the amazing community citizenship of craft brewers," said Julia Herz, a spokesperson for the Brewers Association. "With an emphasis to savor the flavor responsibly and the resurgence of a rich brewing culture here in the U.S., the week is a chance to highlight and recognize the incredible contributions of America's craft brewers."
There are close to 30 local beer weeks/beer months in the U.S. annually, each with its own identity and organizer. Established in 2006, ACBW builds on these local celebrations and is the largest national effort focusing solely on American craft brewers. Economically, small and independent U.S. craft brewers contribute an estimated 100,000 jobs, accounting for $3 billon annually in wages and benefits.
In 2010, ACBW logged 341 participating breweries that hosted 621 events with recognition at multiple retailers in 45 states. In addition, U.S. Congress passed House Resolution 1297 to support the goals and ideals of ACBW and recognize the significant contributions of craft brewers to the economy.
Throughout the week, a variety of events will be hosted by craft brewers and beer retailers across the country. Mirroring the diverse styles and brands of the industry, events include charity fundraisers, new beer releases, brewery openings, festivals, unique craft beer dinners and special brewery tours. Additionally, participating breweries will once again encourage beer enthusiasts to sign the Declaration of Beer Independence, an official document to support America's small and independent craft brewers.
For an ever-expanding list of events visit the official calendar on CraftBeer.com.
The Brewers Association
23 Фев. 2011