Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
US. Brewers Association Predicts Record-Breaking Participation in 2011
Considered The Mother of All Beer Weeks, ACBW recognizes one of America's true culinary arts and provides a platform for small and independent craft brewers to salute supporters and connect with their local communities. Thousands of today's beer enthusiasts, beginners and hard core geeks will toast craft beer, with ACBW events predicted to take place in all 50 states.
"American Craft Beer Week is an annual celebration of these historic beer times and the amazing community citizenship of craft brewers," said Julia Herz, a spokesperson for the Brewers Association. "With an emphasis to savor the flavor responsibly and the resurgence of a rich brewing culture here in the U.S., the week is a chance to highlight and recognize the incredible contributions of America's craft brewers."
There are close to 30 local beer weeks/beer months in the U.S. annually, each with its own identity and organizer. Established in 2006, ACBW builds on these local celebrations and is the largest national effort focusing solely on American craft brewers. Economically, small and independent U.S. craft brewers contribute an estimated 100,000 jobs, accounting for $3 billon annually in wages and benefits.
In 2010, ACBW logged 341 participating breweries that hosted 621 events with recognition at multiple retailers in 45 states. In addition, U.S. Congress passed House Resolution 1297 to support the goals and ideals of ACBW and recognize the significant contributions of craft brewers to the economy.
Throughout the week, a variety of events will be hosted by craft brewers and beer retailers across the country. Mirroring the diverse styles and brands of the industry, events include charity fundraisers, new beer releases, brewery openings, festivals, unique craft beer dinners and special brewery tours. Additionally, participating breweries will once again encourage beer enthusiasts to sign the Declaration of Beer Independence, an official document to support America's small and independent craft brewers.
For an ever-expanding list of events visit the official calendar on CraftBeer.com.
The Brewers Association
23 Фев. 2011