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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

CANADA/US: Labatt Breweries livid as NHL sides with Molson Coors

Anheuser-Busch InBev's Canadian subsidiary, Labatt Breweries, has said it is taking legal action to prevent the National Hockey League handing a sponsorship contract to its arch-rival, Molson Coors.
Labatt said yesterday (22 February) that the National Hockey League will terminate Labatt's current sponsorship deal at the end of June this year. Following this, the NHL will be sponsored by Molson Coors.
However, Labatt, which has sponsored Canada's NHL for ten years, claims that it had already agreed a new deal with NHL officials.
"We began sponsorship renewal negotiations with the league several months ago to secure sponsorship rights," said Labatt's vice president of corporate affairs, Charlie Angelakos. "These negotiations with the NHL proceeded positively and in good faith to the point where the parties had agreed upon the terms of renewal of a sponsorship agreement until 2014," he said.
"We have an agreement with the league and are pursuing all legal remedies available to us to enforce this agreement," he added.
Separately, Anheuser-Busch InBev is believed to be annoyed that the NHL has also decided to tie-up with the joint venture between Molson Coors and SABMiller in the US, MillerCoors. A-B InBev's Budweiser sponsors 22 out of 24 NHL teams in the US.

24 Фев. 2011



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