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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Molson Coors expands availability of North American style microcarbonated lager in Canada

Molson Coors Canada, the Canadian division of Molson Coors Brewing Company, a global brewing company, has increased the availability of its North American style microcarbonated lager, Molson M, across Canada.
Developed in Montreal, Molson M has an ABV of 4.9% and is acclaimed to be the world's only Microcarbonated lager.
Molson M senior brand manager Francois David said as Molson M was introduced in Quebec and the Maritimes the feedback from drinkers was very positive, and the company is now proud to share it with Canadians from coast to coast.
Molson M is said to be infused with selected hops to provide a subtle floral aroma and impart the perfect balance of bitterness and a refreshing, drinkable taste.
Molson M will be available in British Columbia and Alberta on 17 February, in Saskatchewan on the 18 February, in Manitoba on the 19 February and Ontario on the 21 February.
Molson Coors Brewing Company has operations in Canada, the US, U.K. and Asia. The company proudly offers brand portfolio in Canada includes Molson Canadian, Coors Light, Molson Export, Molson Dry and Rickard's.
The company also partners with other brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft, and Foster's Lager.
Molson Coors Canada employs 3,000 Canadians, operates six breweries, including the boutique brewery Creemore.

24 Фев. 2011



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