Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
UK. Ultimalt – the ultimate malt drink
Preeminent is not only the unique glass bottle that has been designed specifically, but also the striking labels by Spear. In order to achieve the desired look for this new product Spear were on hand from inception to completion to assist with everything from design concepts to label application. The finished pressure sensitive label is created using a 6 colour screen/flexo combination. Printed on metalized film, the eye catching design is accentuated by semi opaque colours to achieve an elegant metallic sheen.
Prevalent in Africa and the Caribbean, non alcoholic malt drinks are gaining more widespread popularity in the UK and other parts of Europe. Launched this month, Ultimalt is the new face in the malt category and brand distributor, Kato Enterprises proclaim it will take malt drinks to a new level.
Mr Kayode Toyinbo, director of the leading African and Caribbean distributor Kato Enterprises Ltd. , describes Ultimalt as a malt drink like no other: “(...)The highest quality brewing processes, the beautifully engineered bespoke bottle, the elegant packaging, and last but certainly not least, a full malt flavour fortified with B vitamins for nourishing goodness’
24 Фев. 2011