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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

UK. Ultimalt – the ultimate malt drink

A new premium, non alcoholic malt drink has been launched in the UK. Made by malt lovers for malt lovers, this perfect combination of sweet satisfaction and rich creaminess is set to become a well known soft drink in African and Caribbean households.
ultimaltPreeminent is not only the unique glass bottle that has been designed specifically, but also the striking labels by Spear. In order to achieve the desired look for this new product Spear were on hand from inception to completion to assist with everything from design concepts to label application. The finished pressure sensitive label is created using a 6 colour screen/flexo combination. Printed on metalized film, the eye catching design is accentuated by semi opaque colours to achieve an elegant metallic sheen.
Prevalent in Africa and the Caribbean, non alcoholic malt drinks are gaining more widespread popularity in the UK and other parts of Europe. Launched this month, Ultimalt is the new face in the malt category and brand distributor, Kato Enterprises proclaim it will take malt drinks to a new level.
Mr Kayode Toyinbo, director of the leading African and Caribbean distributor Kato Enterprises Ltd. , describes Ultimalt as a malt drink like no other: “(...)The highest quality brewing processes, the beautifully engineered bespoke bottle, the elegant packaging, and last but certainly not least, a full malt flavour fortified with B vitamins for nourishing goodness’


24 Фев. 2011



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