Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
SABMiller May Face Coca-Cola Amatil Payout in Any Foster’s Bid
The terms of their partnership require any SABMiller alcohol expansion in Australia to be first offered to their Pacific Beverages venture, which holds rights for brands including Peroni, Miller and Grolsch, Coca-Cola Amatil Chief Executive Officer Terry Davis said in a Feb. 23 interview.
“If the joint venture says no, then they have a bit of a problem,” Davis said by telephone. “You can expect that I would want fair value for those brands.”
Pacific Beverages was formed in 2006 with an aim to create Australia’s third-largest beer business in a market where more than 90 percent of sales are controlled by Foster’s and the Lion Nathan unit of Kirin Holdings Co. SABMiller is working with JPMorgan Chase & Co. to study a bid for Foster’s once Australia’s biggest brewer completes a spinoff of its wine unit, a person with knowledge of the situation has said.
“There might be a breakup fee in the hundreds of millions,” said Theo Maas, who holds beverage stocks among the $5 billion he helps manage at Arnhem Investment Management in Sydney.
Nigel Fairbrass, a spokesman for London-based SABMiller, declined to comment on the venture with Sydney-based Coca-Cola Amatil. Troy Hey, a spokesman for Melbourne-based Foster’s, declined to comment on “market speculation” the company may be a takeover target.
Speculation increased that SABMiller may purchase Foster’s, maker of Australia’s top selling brew Victoria Bitter, after the Melbourne-based company said on Feb. 15 that it plans to spin off the world’s second-largest wine business by May to focus on boosting beer earnings. Outgoing Chief Executive Officer Ian Johnston said on a conference call that day the Foster’s board of directors would consider any bid if it came along.
“When I negotiated the contract I was mindful of this,” said Davis, 53.
Pacific Beverages, which is 50 percent owned by each company, posted its first annual profit this week, with Coca- Cola Amatil earning A$1.5 million ($1.52 million) from it in the 12 months ended Dec. 31.
The venture last year started production at a new A$120 million brewery near Newcastle north of Sydney as it seeks to win more sales of draft beer in pubs and clubs.
The venture, which also sells Jim Beam bourbon and Russian Standard vodka, sells five beers in Australia’s top 20 premium packaged labels with both Grolsch and Peroni Nastro Azzurro in the top ten.
“The pubs realize they make more margin selling a premium beer than they do selling a commercial beer,” Davis said. “The independent customers in particular want to break the stranglehold of the major brewers.”
25 Фев. 2011