The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
“Kvas Taras” is a leader of Ukrainian kvas market
TM "Kvas Taras" entered the market in 2008 and promptly earned leading positions in kvas segment. Taste and quality of this soft drink of natural fermentation is highly evaluated both by experts and consumers. In 2009 experts from the Scientific and Research Centre for Independent Consumer Testing "TEST" evaluated brand's quality as "A+". Also, "Kvas Taras" was acknowledged the "Best Kvas Brand 2009" and was awarded a golden medal on the 16th specialized exhibition "Beer and Non-alcoholic Beverage Industry 2009". In 2010 "Kvas Taras" was awarded a medal "For High Quality Kvas" of the V All-Ukrainian Kvas Festival, held in Kyiv.
TM "Kvas Taras" is made of natural components exclusively, such as rye and barley malt, water and yeast. Due to natural fermentation kvas preserves vitamins and minerals contained in cereals and gains mouth-watering flavour of bread crust. Malt is reach with E vitamin and positively affects human performance, which is of prime importance in cold season.
Presently kvas market is still being formed and it follows beer market development as it was 15 years ago. Kvas annual consumption per capita is 3.2 l in Ukraine nowadays. For comparison this value is 7 l in Russia and was 18 l in USSR. The rapid growth of the brand's market share throughout 2010 testifies the renewed popularity of the wholesome kvas among population.
Elena Dzhagaryan, Marketing Manager of Non-Beer Brands at "Slavutich", Carlsberg Group: "Kvas Taras" is a drink for people, who care of their family's health. It's a wholesome drink of natural fermentation free of preservers and chemical dyes, recommended even for kids over 5 years old. It's all about the quality which is the secret of "Kvas Taras" success and undisputed leadership on the market".
2 Мар. 2011