Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
“Kvas Taras” is a leader of Ukrainian kvas market
TM "Kvas Taras" entered the market in 2008 and promptly earned leading positions in kvas segment. Taste and quality of this soft drink of natural fermentation is highly evaluated both by experts and consumers. In 2009 experts from the Scientific and Research Centre for Independent Consumer Testing "TEST" evaluated brand's quality as "A+". Also, "Kvas Taras" was acknowledged the "Best Kvas Brand 2009" and was awarded a golden medal on the 16th specialized exhibition "Beer and Non-alcoholic Beverage Industry 2009". In 2010 "Kvas Taras" was awarded a medal "For High Quality Kvas" of the V All-Ukrainian Kvas Festival, held in Kyiv.
TM "Kvas Taras" is made of natural components exclusively, such as rye and barley malt, water and yeast. Due to natural fermentation kvas preserves vitamins and minerals contained in cereals and gains mouth-watering flavour of bread crust. Malt is reach with E vitamin and positively affects human performance, which is of prime importance in cold season.
Presently kvas market is still being formed and it follows beer market development as it was 15 years ago. Kvas annual consumption per capita is 3.2 l in Ukraine nowadays. For comparison this value is 7 l in Russia and was 18 l in USSR. The rapid growth of the brand's market share throughout 2010 testifies the renewed popularity of the wholesome kvas among population.
Elena Dzhagaryan, Marketing Manager of Non-Beer Brands at "Slavutich", Carlsberg Group: "Kvas Taras" is a drink for people, who care of their family's health. It's a wholesome drink of natural fermentation free of preservers and chemical dyes, recommended even for kids over 5 years old. It's all about the quality which is the secret of "Kvas Taras" success and undisputed leadership on the market".
2 Мар. 2011