The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
AB InBev: a developing taste
Since the merger which created the company in 2008, its results have been propped up by cutting the considerable fat in its US operation and selling non-core assets. But with that process almost complete, boosting the top line is now essential. This looks tough. In North America, where one-third of the company’s output is drunk, AB InBev volumes fell by 3 per cent last year – a faster decline than the market. High unemployment is a problem, but not a sufficient excuse; the average jobless rate in the key US demographic, males aged 20-35, rose only slightly last year.
Developed markets look ex-growth for AB InBev. Drinkers are shying away. Last year’s price increases helped but were merely a short-term fix, and acquisitions can be ruled out on antitrust grounds. For expansion, the company’s now depends almost totally on emerging markets, particularly Brazil and China, which currently consume about half the company’s production. If sales keep their current trajectory, the company should be considered an emerging market play – with an annuity-style developed markets business bolted on the side
8 Мар. 2011